Why Add Video to Your Website or Blog?
Online video editing and publishing can add complexity to your website and workflows. However, there are a numbe of reasons to spend the extra energy it takes.
Reading is Harder than Watching for Many People
People like being entertained and they like breaks from having to read too much text. Online video is still one of the fastest growing content categories on the Internet. The chart to the right from eMarketer shows that over three-quarters of all US web surfers watch videos. comScore Video Metrix says that video viewership in December of 2008 was up 13% over November of 2008 and the average viewer consumed over 5 hours of video content.
Video Helps Translate Complex Messages and Stories
If "a picture is worth a thousand words", a video may be worth a million. If the object of your website is to communicate, then video can often get the job done more effectively than forcing someone to read long articles or pages of text. Video helps you explain and demonstrate your product or service more effectively. The right video can be be a very effective selling tool.
Video Can Help Differentiate Your Website
Web visitors will remember your website and return more often if they know you may make it easier for them to consumer information via video.
Create a Video Blog
Maybe you want to launch a video blog? You can extend an existing blog with video episodes or create an entirely new one.
Videoblogging is almost like having your own TV show that anyone in the world with an Internet connection can tune into. Video blogging can simply be another form of digital self expression or it can be part of a company's marketing tactics.People Can Download Your Video to Their Phone or Handheld
Videos can now be easily formatted and distributed so that people can watch them on their phone or hand held media players
Video Advertising Can Get You Higher Response Rates
Video advertising is a small fraction of the overall ad market, but one of the fastest growing. Once you understand how to make a publish videos on your website, you may want to consider video advertising to help drive demand. One study by DoubleClick in February of 2007 ("Video Ad Benchmarks: Average Campaign Performance Metrics", Rick E. Bruner and Jai Singh) showed a 7X improvement in video ad performance.
